Ask at Checkout
"Would you like to round up today to support Leona Wild Collective and FoundyFest?"
Round up your change to support local music and community mutual aid.
Every single cent you round up at the register goes directly to the Leona Wild Collective—an all-female-led nonprofit providing mutual aid, small grants, and sustainable resources for the independent musicians and artists who give Western North Carolina its melody.
Right now, your change is building the stage for a massive day in the River Arts District on October 3rd.
We are proudly presenting Foundy Fest at The Foundation, featuring an incredible lineup with Holler Choir, Asheville Bluegrass Band, and The Local Honeys.
It's going to be an unforgettable Saturday in Asheville, perfectly pairing local grassroots tunes with the bikes, beers, and bemusement of New Belgium's Tour de Fat happening the very same day.
Want to do more than round up?
Click below to snag your Foundy Fest passes, check out the full schedule, or make a direct donation to our Artist Emergency Fund.
Continue reading to learn how to Round Up to support local independent musicians and artists.
What is a Round Up Campaign?
A Round Up campaign allows customers to round their purchase up to the next whole dollar, donating the spare change to a local cause.
$18.47 becomes $19.00
The extra $0.53 supports Leona Wild Collective.
While each donation is small, thousands of purchases together create meaningful funding for artists, emergency assistance, community programming, and FoundyFest.
Pride Partners
Round Up Pride Partners help turn everyday purchases into direct support for FoundyFest, artist emergency aid, and the local music ecosystem that keeps Asheville singing.
Pride Partner Recognition
Participating businesses will be recognized by Leona Wild Collective throughout the campaign.
How It Works
POS Adds Donation
The register automatically adds the customer's round-up donation or donation line item.
Track Campaign
Businesses can monitor totals through their POS reporting.
Remit Funds
At campaign end, businesses send the collected donations to Leona Wild Collective and receive Pride Partner recognition.
Setting Up a Round Up Campaign
Many modern POS systems already support charitable campaigns or can accomplish them using donation items or third-party integrations.
Toast
Toast offers built-in fundraising capabilities, including customer donation prompts and round-up functionality for supported configurations.
Shopify POS
Shopify POS merchants can typically enable customer round-up campaigns through apps such as ShoppingGives, DonateMate, or similar charitable giving integrations.
Clover
Clover merchants can install donation applications such as Donate at Checkout or 360 Donations to support round-up and fundraising campaigns.
Square
Square currently does not offer a native round-up campaign feature. Most Square merchants accomplish this using a custom non-taxable donation item, donation modifier, or a linked online donation checkout.
Other POS Systems
If your POS supports custom items, open donations, cashier prompts, modifiers, or charitable products, it can likely support this campaign with minimal setup.
Contact your POS provider or reseller for assistance configuring your register.
Why Businesses Participate
Local Impact
Support Asheville musicians directly.
Community Goodwill
Customers appreciate businesses investing in their own community.
Easy Participation
Most donations are less than one dollar.
Collective Impact
Thousands of small donations create significant funding.
Cross Promotion
Businesses are promoted by Leona Wild Collective through FoundyFest marketing, social media, website recognition, and campaign materials.
Festival Connection
Participate in one of Western North Carolina's signature music weekends.
Campaign Toolkit
Register Sign
Coming Soon
Counter Display
Coming Soon
Staff Talking Points
Coming Soon
Social Media Graphics
Coming Soon
QR Code Poster
Coming Soon
POS Setup Checklist
Coming Soon
Campaign FAQ
Coming Soon
Frequently Asked Questions
How much does a customer donate?
Usually only the spare change between the purchase total and the next whole dollar. A $18.47 purchase becomes $19.00, and the extra $0.53 supports Leona Wild Collective.
Can customers decline?
Yes. The campaign is always optional, and staff should make the ask warmly without pressure.
How do businesses track donations?
Most businesses track donations through a POS report, donation item, modifier report, or charitable campaign report depending on their system.
How are donations remitted?
At campaign end, participating businesses send the collected total to Leona Wild Collective and receive campaign confirmation.
Can restaurants participate?
Yes. Restaurants are a natural fit because small checkout asks can add up quickly across many orders.
Can breweries participate?
Yes. Breweries can use a round-up prompt, donation item, or campaign QR code depending on their register setup.
Can retailers participate?
Yes. Retail shops can participate through round-up prompts, donation products, or cashier prompts.
Does my POS support this?
If your POS supports custom items, open donations, cashier prompts, modifiers, or charitable products, it can likely support the campaign with minimal setup.
Accounting Note
Each business should follow its own bookkeeping and accounting practices and consult its accountant or tax advisor as needed. Leona Wild Collective can provide campaign materials, donation confirmation, and campaign support, but each business remains responsible for how donations are recorded and remitted through its own POS and accounting system.